|
beauty brand - INSTAGRAM & TIKTOK management |
Our skincare client is based in Canada. They sell skincare tools & permanent hair removal products. They wanted their Instagram to have an authentic feel, appear as the expert, and grow their engagement organically. Services included: Social Media Management on Instagram, Facebook, and TikTok. 5 posts per week, daily stories, 3 hrs of engagement, Reels and TikTok videos.
Onboarding Stats May 2021:
Onboarding Stats May 2021:
- Followers: 75,000
- 30-day engagement rate: 3%
- Impressions (including ads): 80Mil
- Average Reach: 340,000
- Followers: 25,000+ new followers, (105k total)
- 30-day engagement rate: +16%
- Impressions (including ads): 128 Mil
- Average Reach: 581,138
25k+Follower Count
|
3.5%Engagement Rate
|
128MilImpressions
|
581kAverage Reach
|
|
|
Page & performance
|
HAIR SALON - INSTAGRAM managementOur hairstylist client is based near Los Angeles , California. She is an independent hairstylist who specializes in weddings, events, and fashion. She wanted her Instagram account to be stylish, eye-catching, and unique.
Services included: Content creation, bio optimization, posting 3x weekly, engaging within their target audience 3hrs a week, and reels. Client onboarding stats as of March 2021:
|
|
3.5k+Follower Count
|
15.77%Engagement Rate
|
10,199Weekly Impressions
|
7,678Weekly Reach
|
interior designer - targeted engagementReilly just launched his new business and needed help building brand awareness for his Instagram page. I engaged 2.5hrs per week + gave him targeted hashtags to use for his posts.
Client onboarding stats as of March 2021:
|
|
900+Follower Count
|
8.5%Engagement Rate
|
1,500Weekly Impressions
|
|
PHOTOGRAPHY- management, targeted engagement & lead generation |
Strategy
In July 2017, I led the team to develop a multichannel strategy targeting prospective customers in local real estate offices and businesses. We distilled the company's unique selling points for ideal customers in select markets (commercial & real estate) by incorporating video, photo, and on-brand designs to guide potential clients from brand awareness, to consideration, and eventually, an awesome conversion.
Social Media
I oversaw all organic marketing and managing of the social media sites to craft a trustworthy and relatable brand voice, create a strategic content calendar, implement a personable engagement/posting plan, create a road map strategy, and start one-on-one conversations with prospects on all platforms.
We also partnered with local realtors/owners that were satisfied with the photo/video work by offering a generous referral discount with our target audience in mind. S&Z Photo and Video quickly took the top spot for #1 Real Estate Photo and Video company in St. Louis.
Within 12 months, they grew from the ground up purely through organic reach. Engagement increased from 0 to 40 likes on each Facebook post and a hefty 3,000 followers in a small city. They were booked up for weeks at a time with consistent client work, whether it was summer or winter.
Results
- Create a Facebook page, Google Business, and LinkedIn
- Film consistent videos to educate realtors and business owners, and hold organic unbeatable promotions
- Grow online audience and build the brand's reputation.
In July 2017, I led the team to develop a multichannel strategy targeting prospective customers in local real estate offices and businesses. We distilled the company's unique selling points for ideal customers in select markets (commercial & real estate) by incorporating video, photo, and on-brand designs to guide potential clients from brand awareness, to consideration, and eventually, an awesome conversion.
Social Media
I oversaw all organic marketing and managing of the social media sites to craft a trustworthy and relatable brand voice, create a strategic content calendar, implement a personable engagement/posting plan, create a road map strategy, and start one-on-one conversations with prospects on all platforms.
We also partnered with local realtors/owners that were satisfied with the photo/video work by offering a generous referral discount with our target audience in mind. S&Z Photo and Video quickly took the top spot for #1 Real Estate Photo and Video company in St. Louis.
Within 12 months, they grew from the ground up purely through organic reach. Engagement increased from 0 to 40 likes on each Facebook post and a hefty 3,000 followers in a small city. They were booked up for weeks at a time with consistent client work, whether it was summer or winter.
Results
Appointment requests were quadrupled, exceeding expectations.
#1Real Estate Photographer in STL
|
+1,472Instagram Followers
|
+2190%Website Impressions
|
+3,800Facebook Followers
|
Post Performance:
|
|
FITNESS CLIENT - INSTAGRAM, Facebook, google business MANAGEMENT
|
|
|
This gym has been helping people become healthier and happier since 2005. They wanted a effective social media plan to bring in new gym sign-ups. I came up with an innovative social media strategy that would demonstrate the knowledgeable staff, how they care about their members, and the welcoming atmosphere of the gym.
Strategy
I created the social media strategy that highlighted each class instructor's expertise and provided useful daily content to the small, but growing community of followers. Concurrently, I built out the client’s current brand assets to create a cohesive online identity that would be recognizable regardless of the platform or format it would appear on.
Social Media
To fulfill their mandate, I put them on Google Maps and uploaded relevant content about the gym to their Google Business. We recorded a series of videos, created a scheduled content calendar, and strategically uploaded posts at the best engagement times. I managed their Facebook page, where I engaged with others to gain more following. I created a Facebook Group specifically for the members of the gym.
After establishing brand awareness to the members and locals, I created a membership promotion, and identified high-performing organic posts and promoted them to a targeted audience. Along with promoted organic posts, I also created commercial videos featuring the staff members optimized for social media.
Results
- Revamp their Facebook, Instagram and Google Business
- Increase Gym Membership sign-ups
- Film a series of videos designed to educate, inspire, and develop brand awareness to locals and gym members.
I created the social media strategy that highlighted each class instructor's expertise and provided useful daily content to the small, but growing community of followers. Concurrently, I built out the client’s current brand assets to create a cohesive online identity that would be recognizable regardless of the platform or format it would appear on.
Social Media
To fulfill their mandate, I put them on Google Maps and uploaded relevant content about the gym to their Google Business. We recorded a series of videos, created a scheduled content calendar, and strategically uploaded posts at the best engagement times. I managed their Facebook page, where I engaged with others to gain more following. I created a Facebook Group specifically for the members of the gym.
After establishing brand awareness to the members and locals, I created a membership promotion, and identified high-performing organic posts and promoted them to a targeted audience. Along with promoted organic posts, I also created commercial videos featuring the staff members optimized for social media.
Results
Membership sign-ups were increased by double, exceeding their goal.
#1Gym in town
|
15%Engagement Rate
|
+1015%Website Impressions
|
821%Facebook Followers
|
Google Business Performance
|
|
CONTENT Portfolio |
Facebook Cover VideoShot, edited, and published by Bloom with the correct video aspects and length of time to attract people the moment they land on the page.
|